Anybe
Anybe is a global platform dedicated to connecting people by offering guided real-world experiences that allow one to truly "walk a mile in another’s shoes."
Challenge
The project launch in Los Angeles was marked by "Showrooms", an event in a grand mansion where each room featured decorations and performances based on different professions — including artist, doctor, police officer, prostitute, and musician.
Solution
The metaphor for the event, the idea of entering a parallel world, was taken from Lewis Carroll's Alice’s Adventures in Wonderland. The visual identity was built around the optical illusions of M.C.
Escher, whose work inspired an endless labyrinth of rooms with attributes from various professions. For this project, our studio developed the key image for communications, the basis for decorations, print materials, and merchandise.
